Competitive Landscape
Fashion house signal ownership and portfolio analysis
House Leaderboard
Top fashion houses ranked by signal ownership and conviction
Rank #1
Prada
Owned Signals
8
Avg Ownership Score
6.35
Strongest Signals
Leather Skirt
Kitten Pump
Polo Top
Snake Print
Military Coat
Rank #2
Dior
Owned Signals
6
Avg Ownership Score
8.10
Strongest Signals
Bar Jacket
East-West Bag
Zebra Print
Hourglass Jacket
Skirt Suit
Rank #3
Chanel
Owned Signals
5
Avg Ownership Score
8.96
Strongest Signals
Peplum
Metallic Tweed
Collarless Jacket
Drop Waist
Brooch Jewelry
Rank #4
Balenciaga
Owned Signals
5
Avg Ownership Score
5.00
Strongest Signals
Stiletto Pump
Snake Print
Oversized Buckle Belt
Bib-Front Shirt
Croc-Embossed Leather
Rank #5
Saint Laurent
Owned Signals
4
Avg Ownership Score
9.85
Strongest Signals
Slip Dress
Gold Metallic
Power Shoulder
Pussy-Bow Blouse
Rank #6
Ralph Lauren
Owned Signals
3
Avg Ownership Score
13.87
Strongest Signals
Polo Knit
Deep Jewel Tones
High-Collar Coat
Rank #7
Louis Vuitton
Owned Signals
3
Avg Ownership Score
11.87
Strongest Signals
Bubble Hem Skirt
Chain-Strap Mini Bag
Lock-Clasp Bag
Rank #8
Burberry
Owned Signals
3
Avg Ownership Score
4.80
Strongest Signals
Car Coat
Trench
Thigh-High Boot
Opportunity Gaps
High-conviction signals with no dominant house owner
Wide-Leg Trouser
Unowned
Pencil Skirt
Unowned
Bias-Cut Skirt
Unowned
Basque Waist
Unowned
Corset Top
Unowned
Double-Breasted Blazer
Unowned
Fit-and-Flare Dress
Unowned
House Portfolio Analysis
Deep dive into top houses' trend portfolios
Prada
Portfolio Overview
8 signals owned
Avg score: 6.3
Strongest Trends
Leather Skirt
Kitten Pump
Polo Top
Snake Print
Military Coat
Dior
Portfolio Overview
6 signals owned
Avg score: 8.1
Strongest Trends
Bar Jacket
East-West Bag
Zebra Print
Hourglass Jacket
Skirt Suit
Chanel
Portfolio Overview
5 signals owned
Avg score: 9.0
Strongest Trends
Peplum
Metallic Tweed
Collarless Jacket
Drop Waist
Brooch Jewelry
Balenciaga
Portfolio Overview
5 signals owned
Avg score: 5.0
Strongest Trends
Stiletto Pump
Snake Print
Oversized Buckle Belt
Bib-Front Shirt
Croc-Embossed Leather
Signal Ownership Summary
Which houses own which signals across the portfolio
| Signal | Prad | Dior | Chan | Bale | Sain |
|---|---|---|---|---|---|
| Power Shoulder | — | — | — | — | ✓ |
| Double-Breasted Blazer | — | — | — | — | — |
| Lace Dress | — | — | — | — | — |
| Riding Boot | — | — | — | — | — |
| Relaxed Leather | — | — | — | — | — |
| Pencil Skirt | — | — | — | — | — |
| Funnel Neck | — | — | — | — | — |
| Lace as Construction | — | — | — | — | — |
| Strong-Shoulder Blazer | — | — | — | — | — |
| Peplum Jacket | — | — | — | — | — |
| Skirt Suit | — | ✓ | — | — | — |
| Single-Button Blazer | — | — | — | — | — |
| High-Collar Coat | — | — | — | — | — |
| Car Coat | — | — | — | — | — |
| Shearling-Collar Aviator | — | — | — | — | — |
| Suede Coat | — | — | — | — | — |
| Leather Trench | — | — | — | — | — |
| Military Coat | ✓ | — | — | — | — |
| Low-Pile Fur Coat | — | — | — | — | — |
| Corset Dress | — | — | — | — | — |
Most Contested Signals
Signals with multiple competing house owners
Power Shoulder
Competitors
2
Concentration
50%
High-Collar Coat
Competitors
2
Concentration
50%
Bib-Front Shirt
Competitors
2
Concentration
50%
Croc-Embossed Leather
Competitors
2
Concentration
50%
East-West Bag
Competitors
2
Concentration
50%
Thigh-High Boot
Competitors
2
Concentration
50%