Search interest has more than doubled in twelve months.

Present across 5 evidence layers, deep resale presence (1,959 listings) with moderate runway-to-consumer penetration.

The hourglass jacket is persuasive because it reintroduces shape where so much recent tailoring tried to act as though shape were somehow embarrassing. It curves, holds, and narrows with enough conviction that the torso becomes impossible to treat as an afterthought, which is exactly why the form feels stronger now than a soft suggestion of waist ever could. It works where the jacket commits fully enough to the body to make the old boxiness look evasive.

Buy Posture

Weakening evidence — begin reducing allocation and redirect to stronger signals.

Evidence Layers