Search interest has more than doubled in twelve months.

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Argyle never arrives alone. It comes escorted by golf courses, school crests, inherited sweaters, old club rooms, carefully mended elbows, and a whole social weather of bourgeois confidence that makes it impossible to treat as just another knit. That is part of its fascination now: in a period when so much clothing has become culturally weightless, argyle drags a little history in behind it like wet leaves on the sole of a shoe, and the pattern comes alive precisely where that residue is not overly cleaned away.

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